Rainier Beer's Rainier Vision: Episode Two "R is for Heist" (2004)

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Uploaded by on Sep 28, 2011

New marketing life was breathed into the fabled-but-no-longer-locally-owned Rainier Beer brand in Seattle back in 2004 with this interesting pre-social media era informercial (?) of sorts, produced for late night local TV. Much of this episode of "Rainier Vision" (episode two in an award-winning 11-episode series) was shot at Seattle's Museum of History & Industry (MOHAI) in Montlake, home of the neon "R" from the old Rainier Brewery. Series principals "Tim" and "Chuck" attempt to steal the neon "R" from the museum and, naturally, hilarity ensues.

More info about this award-winning Rainier Beer campaign (story from Ad Week):
http://www.adweek.com/news/advertising/strange-brew-80729

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