The Power of Brand Activists

Politicians call them the base. In the sports world, they are known as fans. Most consumer brands refer to them as loyalists. We call them brand activists, and when empowered by social media, they can help build your brand into a sector leader.

The 1 percent of creators convince the 9 percent of activists who in turn persuade the other 90 percent of the people. It's the 1-9-90 principle of communications, and it's the inspiration for this blog. We hope you'll watch the fuller explanation in our introductory video and visit the blog from time to time.

Category:

Gaming

Tags:

• david all
• david all group