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Matthew Bailey, SiteLogic on 1.0 and 2.0 Analytics at SES Chicago

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Uploaded by on Dec 9, 2008

Chris Boggs, Brulant, interviews Matthew Bailey, Founder of SiteLogic, on the difference between 1.0 and 2.0 Analytics. Matt says analytics 1.0 are made up of analysts trapped in endless reporting of numbers but there is no analysis of the data. Matt says analytics 2.0 is the digging into the "why and how" to better understand what the data means.

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