Uploaded by aitsada on Feb 23, 2009
One Night Affair opened it's doors in 1986 by Sharon Gilchrist, a former model who made trades for fancy designer gowns that she realized she would only wear once and leave hanging in her closet. Gilchrist realized what a fabulous idea it would be to rent out top designer gowns to Ladies attending all of the award ceremonies and charity events around L.A., these Ladies could rent a gown for a fraction of the retail price, wear it once and return the gown.
Why not !!! Men have been doing this for years:: renting tuxedo's !!! The whole industry is reversed, a man can wear the same tuxedo 10 - 20 times and no one will say a thing. Once a woman is seen and photographed in a gown, she doesn't want to wear it again and it will end up hanging in her closet.
By 1989 One Night Affair was written up in "Los Angeles Magazine's" BEST OF LA, which turned LA's hottest secret into LA's hottest shop to make yourself look like a million dollars without spending it. Two months later, One Night Affair purchased it's competition "Dressed to Kill" Couture for Hire in West Hollywood.
Combining these two stores One Night Affair became the largest and most successful Gown Rental store in the country. Housing over 1500 wedding gowns, 1200 evening gowns, hundreds of different bridesmaid styles, mother of the bride and flowergirl dresses, complimented by a full line of accessories.
After all of this, all of the top news channels and magazine publications jumped on the Gown Rental band wagon, realizing what a fabulous idea renting a gown is and how much sense it makes:
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