At DMAI 2010, DMAI, with the help of Travel Spike CEO/Founder Ryan Bifulco, rolled out a new wrinkle for this year's event: The SCVNGR Game. The SCVNGR game involved 16 challenges at the conference where participants had to find various booths and go to various places while doing multiple challenges. The top prize of the SCVNGR hunt was a 1-hour twitter session with Travel Spike's social media gurus, while the second prize was an iPad. In this video, SCVNGR's John Valentine presents the iPad to the winner of the hunt, Adam Perle. Perle was at DMAI2010 representing the Princeton CVB, DMAI 2010, or Destination Marketing Association International's annual conference was held July 21-23 in Fort Lauderdale, Florida. Social Media Manager Carly Redgers filmed the piece.
Link to this comment:
All Comments (0)