Domino's Really Does Use Natural Ingredients. Honest.

Crispin Porter + Bogusky is out with new work for Domino's. Three ads tout the chain's use of natural ingredients with trick focus groups. By trick, we don't mean the focus groups were fake. On the contrary, they were very real and very honest and not all that complimentary to the brand.

The trick aspect comes into play when, in the middle of the focus group, it's dramatically revealed that the focus group is taking place in one of the very spots Domino's gets its natural ingredients.

The set up for the spots required focus group participants to be driven to the location in a limo with blacked out windows and enough background noise to remove any hint of where they were taken.

The revela is very, very cool. The first spot is called Dairy. Two others, Tomato and Spinach will follow.

Category:

Comedy

Tags:

• dominos
• commercial
• cpb
• dairy

[DaJoBr11]

wouldn't they smell all the cow shit?

[sofireguy]

Like OMG how did we get way out here in the middle of no where?! Awww shucks, did you roofie us and set this up so we would believe you use real cheese??? Well you got us!!!

[DailyStaley]

wut de HEELL

[leafrunner123]

/watch?v=HdzuQsd-MWc&feature=c­hannel_video_title

[swollproductions]

well wtf fuck did they use before

[iHaveAnger]

They wouldn't have seen the HUGE farm in the back? Nice try, Domin00bs.

[dogxxx]

This is soooo fake there is no way thier not actors, no one could be that reatarded to fall for this crap they would have to be drugged and no sence of smell not to smell the cow crap, I love pizza but I'd rather eat a 99 cent frozen pizza before I'd eat this crap lol.

[iceyflames7]

@ThornHartDragon

Same here, and I love dominoes from the priginal recipe, to the better new one, and i'm a picky eater, along with another freind who is a picky eater and loves dominoes, strange...

[Blackfang321]

For anyone confused on how this played out check out their behind the scenes video. And stop hating...its a cute commercial. :-P

[Shelbsterina]

@s1lentkrnsou1jah

They actually are real people who thought they were part of a focus group, not actors. I worked at a store where one of these commercials was filmed. They genuinely had no idea.

I promise Domino's is the least evil of the three major pizza chains.

[s1lentkrnsou1jah]

@sanders92493 they dominos would never claim they are just actors/actresses. it would have less customers than.

[ThornHartDragon]

@dogxxx have you tried dominoes pizza since they changed their ingrdiants. i used to hate dominoes. now they are my favorite. i cant get mad at you tho im really picky my parents always get pissed because i never eat anything. haha