The Big Button

Like this? Buy the book: http://www.speakhuman.com -- A lot of people get excited about new marketing initiatives, flashy advertisements, and big promises. I ask if you might do better by using the big button. It's just the kind of thing that can help you speak human.

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People & Blogs

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• customer service
• CreateSpace
• self-publishing
• entrepreneur
• marketing
• small business
• speak human book
• smashLAB
• smash lab
• Eric Karjaluoto
• karj
• yt:crop=16:9

[speakhumanbook]

I can completely understand why viral excites those who're thinking about it from an ad-centric perspective. The thing that you've touched upon, though--that is often missed--is that getting someone's attention is only one part of the challenge. The next (and much more important one) is keeping them engaged and delivering on your promises.

[kukuyeah]

Yes, true. I think social media can definitely be a valuable augmentation, but exposure alone doesn't cut it (see the "Moonfruit" Twitter campaign). I think too many agencies still haven't understood that Facebook, Twitter et al. are tools for communication, but if there is no communicator all efforts on these channels are lost. Great, so your company has a Facebook page and then what?

[speakhumanbook]

You certainly won't get any argument on this end. In fact, that's a large part of the book. If you haven't already given it a look, you might enjoy the first chapter. (You can find it on the Speak Human website and it's free.)

[kukuyeah]

Thanks, yeah I will check it out. I have been enjoying your blog for some time now.

[speakhumanbook]

Glad to hear--thanks!

[kukuyeah]

I agree that viral and social media marketing is overrated, and it gets so fucking annoying to listen to clueless marketing types trying to sell it as the end in itself. I have yet to see the proof that engagement on social networks helps a company to sell it's products, especially if it's obvious that the company doesn't give a fuck about it's customers. Service design is, in my opinion, infinitely more important and it pays off quickly in customer loyality and brand awareness.