Gay? There's nothing queer about it.

In the world of football, homosexuality still is a taboo. Dutch broadcasting station BNN decided to put an end to this and dedicated an evening filling programme about the subject, called FC Gay.
Delight Agency produced a commercial for this occasion to break the taboo and empower gay people to be as they are. The commercial was offered to the KNVB (the Royal Dutch Football Association) and is now implemented in their campaign to raise awareness of the problem.
Several studies have shown that the fear of what happens after 'coming out' is generally ungrounded; gay guys are commonly accepted by their team, trainers, coaches, club members and supporters after coming out.
The commercial shows a football match between two amateur teams. One of the players however, walks around wearing a closet - the universal symbol for the confinement of sexual freedom. We see the guy in his closet during the match, while taking a shower and even when having a beer after the game. Quite a burden - mainly for the one inside.
So the question arises: why don't you step out of the closet?
In the next shot we see a guy joining his team - without his closet.
After all, your team is on your side.
The slogan: 'Gay? There's nothing queer about that' affirms the message: Sexual preference just shouldn't be an issue.

Note that the slogan is the best possible translation for its original Dutch pay-off: 'Homo? Boeit geen flikker.'

www.delightagency.nl

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[Phil Jones]

Brilliant

[lynchi33]

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[Tekiero Forevah]

Amazing!