Calle 13, the suspense and action TV channel, celebrated its 10th anniversary. It had to be celebrated in a way that was a wink to its regular viewers, and, at the same time, attracted the rest of the fans of suspense and action.
The 13th Street Cuisine was born, a restaurant open to the public for a month in which the famous chef Darío Barrio together with theagency's team created a menu full of irony which relfected the channel's theme - suspense and action.
The 13th Street Cuisine was an integrated campaign, an experience, media content, a source of income and a choice of gastronomic leisure.
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