Swedish army recruitment

Recruitment campaign for the swedish army
Agency: Saatchi & Saatchi Stockholm

Category:

Entertainment

Tags:

• Swedish
• army
• au
• pair
• usa
• commercial

[Tamerica]

Lmao. I love how an American stereotype has caused a discussion about WW2.

But seriously though, the stereotype is that the upper class in our country are a bunch of deranged loons who talk to immigrants like children?

....

Dead-on, Sweden. xD

[OnyxNexion]

Speaking of inferior, has your educational system still not taught you to capitalize proper nouns?

[yurianne07]

Drive a Tank Through Her House!!

[CzechDetectingChap]

I LOVE IT! My girlfriend was an au pair, she saw this video and agreed, being an au pair in the USA must be fucking horrible!

[Sjusovare2]

@SnoweyMan111

It is about target audience and not about reality you say.

The reality will strike your "target" audience as a big unsuspected suprice.

So you finaly admitt i am right. It is about attracting a target audience and not about telling the truth so our young can make a fair choise.Thanx !

You can´t use other countrys failiures to make good adds as an excuse for our failiure.

This swedish add should never have been used !

[SnoweyMan111]

@Sjusovare2

watch?v=ms5-uX0bIPU - Same campain

watch?v=_j_62oHLlck - Requiting officers, it's supposed to be about how stressful it is to be an officer, and it challanges the viewer "can you take the pressure" p.much

watch?v=J-Oab6nvJuE&feature=re­­lated - Same campaign

watch?v=xe48VqBLVqE&feature=re­­lated - Same campaign

It's about the target audience.

Compared to other nations Sweden's recruitment commercials are quite realistic. I mean holy shit, look at the US, Poland, Germany, Russia etc.

[Sjusovare2]

@SnoweyMan111 I´m focusing on this add because , well this comment strip is for this clip and not all other clips on U-tube...

But if you want more swedish adds that has nothing to do with reality... here goes.

watch?v=ms5-uX0bIPU

watch?v=_j_62oHLlck&feature=re­lated

watch?v=J-Oab6nvJuE&feature=re­lated

watch?v=xe48VqBLVqE&feature=re­lated

[Sjusovare2]

@SnoweyMan111 wrong about what ? You are not tired? you are not hungry ? you are not cold ? It is not hard to serve ? What am I wrong about ? This add is not saying any of that.

Blow up a bridge

Drive a tank

Take command....

Yeaaaa right !

This add is nonsens. It has nothing to do with serving in the military ! It is a BS recruitment add.

Stop arguing and realize you are wrong.

[SnoweyMan111]

@Sjusovare2 Well it's not me that makes these. Those other two aren't meant for men, they're unisex. Somehow this is supposed to be aimed at girls because in this situation most men would be killed, the women would be kept as slaves or something like that. Or so people think it. But maybe you should stop arguing and realize that you were wrong.

Look at the two videos. Those are advertisements, directly contradicting what you said.

[Sjusovare2]

@SnoweyMan111 And you can´t tell girls how it is ?

[SnoweyMan111]

@Sjusovare2

/watch?v=AprqomTW-Wo

/watch?v=6Se4c_Wz4jg

Those two. I did say the later ones, this one is specifically targeted at girls.

[Sjusovare2]

@SnoweyMan111 where in this add do you find that info ? I cant find it ? it says: drive a tank, blow up a bridge, not freeze your as off, and why is it in english ?