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Creative Ambient Advertising Volvo Soft Speed Bump Stunt

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Uploaded by on Aug 30, 2008

Creative Ambient Advertising by Ogilvy & Mather Dubai, Soft Speed Bump Stunt, for Volvo's suspension system

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Uploader Comments (Sascha182)

  • It was put at the entrance of Volvo dealerships. Nobody - except the employees - goes there regularly. It's people who consider buying a car (and even in the UAE that happens only once a year, hehe). That's why there won't be a learning effect and people will slow down and learn how it feels to have a Volvo suspension system.

Top Comments

  • good idea

  • nice smile at 1:10 =)

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All Comments (42)

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  • lol, land rover guy didnt even notice.

  • @LGTheOneFreeMan ur not getting at what i'm saying. this ad shows what it will be like for volvo's to go over a normal speed bump not police and this will make people buy a volvo and drive fast over speed bumps

  • @bryruncorn To further impede emergency vehicles and cause more damage to motor vehicles as well as more accidents?

    CIP: Volvo is brilliant and an advertising troll.

  • wait for them to install this everywhere, then people start driving quickly over these, then change them, that will cause catastrophic damage to the vehicles and egos

  • some people on youtube are so fucking retarded

    its not false advertising, they haven't said anything. it just makes you think, and it worked. if anyone is so stupid that they think this will happen over normal speed bumps in a volvo, they probably shouldnt be driving in the first place

  • hahah nice!

    

  • seem like a lots of hot chick in dubai :p

  • Gonna laugh my ass off when people get used to it, start driving over it fast, then....BAM! They change it back.

  • @bryruncorn The suspension isn't THAT soft, obviously. It's an exaggeration, but still a very good promo to get the point across.

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