2010 Effies Case Studies: Ideas That Worked, Part I

Learn how three award-winning campaigns arrived at their big ideas, effectively brought those ideas to life in engaging and interactive ways and achieved real marketplace results.

Featured Cases Included:

* Intel Corp & Venables Bell & Partners- "Sponsors of Tomorrow"
-Kate Jeffers, Head of Business Development, Venables Bell & Partners
-Gabrielle Tenaglia, Group Strategy Director, Venables Bell & Partners

* P&G/Old Spice & Wieden+Kennedy- "Swagger: The Scent That Makes A Difference"
-Britton Taylor, Planning Director, Wieden + Kennedy

* Jack in the Box & Secret Weapon Marketing- "What Would the World Be Like Without Jack"
-Tracy Dunn, Director of Marketing Communications, Jack In The Box, Inc.
-Joanne O'Brien, Group Account Director, Secret Weapon Marketing




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Category:

Education

Tags:

• Social media
• video
• advertising