Toward Cable TV 3.0 ?
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2:59
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Prof.Deepak Malhotra Harvard Business Schoolby nasscom200710,316 views
He meant CONTEXT, that is, the total environment in which cable TV might allow users to experience and manipulate the content. Imagine going to your Comcast cable TV account web page and being able to do many of the things you can do with video on YouTube or on a social networking site. He was saying that a new breed of consumers expects much more control of their access to video assets of the sort they are paying for on cable TV.
AdAge 3 years ago