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XL-Bygg reklame - Macho is back!

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Uploaded on Jan 29, 2009

==READ THIS _ LES==
XL-BYGG
TBWA\OSLO has just finished a big launch campaign for XL-BYGG (XL-TOOLS - Scandinavia´s biggest chain of warehouses for professional handymen, builders and constructors, selling building equipment, drills, hammers, nails, materials etc).


XL-BYGG is the place to go for the old fashioned pro, the handyman, and the campaign theme MACHO IS BACK is a protest against everything that has gone wrong with the whole category, which has been taken over by pillows, curtains and italian design. In the middle of the commercial, one of Norway´s biggest celebrities, the very talented stylist Jan Thomas, appears as himself.
==LES==
Må bare digge denne reklamen, beste reklamen laget NOEN sinne!! Disser Jan Thomas, og jeg er egentlig enig i alt der. Endelig kommet en skikkelig butikk :)

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