Warner Bros. partnered with Curve boutiques to secure top name designers including Preen, Mark Fast, Raquel Allegra, Genetic Denim, Unconditional, Not Rational and Erickson Beamon to design one-of-a-kind apparel and accessories. GCM converted Curve's SOHO boutique into PUCCA's world. The event was produced during New York's Spring fashion week with a preview of the collection for editors, bloggers and fashionistas. It was hosted by Gossip Girl's Jessica Szohr.
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