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Pucca Launches in NYC

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Uploaded by on Oct 18, 2010

Warner Bros. partnered with Curve boutiques to secure top name designers including Preen, Mark Fast, Raquel Allegra, Genetic Denim, Unconditional, Not Rational and Erickson Beamon to design one-of-a-kind apparel and accessories. GCM converted Curve's SOHO boutique into PUCCA's world. The event was produced during New York's Spring fashion week with a preview of the collection for editors, bloggers and fashionistas. It was hosted by Gossip Girl's Jessica Szohr.

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