The Challenge: Create the Best PSA
The goal is to create the best 30 to 60 second digital Public Service Announcement (PSA) highlighting the value of social work. The winning PSA will run for an undetermined amount of time on the NASW-CA YouTube channel.
The Purpose: Highlight Social Workers as Change Agents
March is Social Work Month and NASW has chosen the theme "Social Workers Change Futures." The purpose of the PSA is to highlight social workers as change agents at the micro, mezzo, and macro levels, while increasing public awareness of the profession.
Changing the world one person at a time? We could do so much more for our clients if we were to organize and mobilize to change the conditions that generate poverty, violence, low-education attainment and oppression. We should bandage wounds and help to prevent them.
jalanlaughs 3 weeks ago