FutureBrand's James Cockerille on ExpertOpinion .m4v

Our own James Cockerille, Strategy Director at FutureBrand North America made his television debut earlier this week on the Big 10 Network's Expert Opinion. Joining James on the panel was John Gerzema and Victoria Vitarelli.

The panel look at various aspects of branding -- including how the brand cachet of a star athlete like Derek Jeter and a popular sports franchise like the New York Yankees can benefit each other -- as well as the history and tradition that make a team unique.

Category:

Sports

Tags:

• sportsbranding
• branding