9. CMTO10 - Part 2 - Panel Presentation - Cross Media Toronto

TITLE: Melting the Silos: The Reality of Cross Media Integration

DESCRIPTION: Five of the media industry's top players -- one from each sector -- offer their insight, and debate the outcome, of how media will be produced, distributed, and consumed in a cross media environment. The goal of the panel is to focus on what is working, or not working, in cross media at present. We will avoid pie-in-the-sky predictions and questionable business models. The panelists will offer strategies on how to incorporate cross media into your business model and give insight into some of the challenges the media industry faces as the silos melt together.

Moderator

Gavin McGarry, President, Jumpwire Media

Panelists

Motion (web video, TV, animation, film, DVD) -- Chris Van Noy -- Chief Strategist -- Akamai

Mobile (tablet devices, smart phones) -- Pete Watson -- Senior Business Development Manager : Consumer Partners, Research in Motion Limited, (RIM)/Blackberry

Marketing (advertising, social media, SEM) -- Sabrina Geremia -- Head of Agency Relations, Google Canada

Publishing (apps, podcast, magazine, book, newspaper, email, music) -- Lisa Charters, SVP Director Digital, Random House of Canada Ltd.

Gaming (casual gaming, console, ARG) -- Michael Schmalz, President, Digital Extremes Ltd.

Category:

Education

Tags:

• cmto10
• media
• digitalmedia
• crossmedia
• transmedia
• toronto
• publishing
• mobile
• marketing
• video
• gaming
• games
• advertising
• cross