Miller Lite | "Skirt" commercial

Credits:

Client: MillerCoors
Spots Title: Skirt
Air Date: April 2010

Agency: Draftfcb
Group CD: Chuck Rudnick
Art Director: Gordon Sang
Copywriter: Brian Siedband
Agency EP: Rob Farber

Prod Company: Tool of North America
Director: Erich Joiner
DP: Bob Richardson
Tool EP: Brian Latt
Tool EP Digital: Dustin Callif
Tool Line Producer: Joby Ochnser

Editorial: Spotwelders
Editor(s): Dick Gordon, Dan Maloney

Telecine: Michael Masur

Post/Effects: Filmworkers
Lead VFX/Inferno Artist: Rob Churhull

Music: Emoto Music

Sound Design: CRC
Sound Designer: Mark Ruff

Audio Post Company: CRC
Audio Post Mixer: Mark Ruff

Shoot Location: LA

Read more: http://www.trustcollective.com/portfolio/content/tool_millerlite.php#ixzz0mQE...
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Category:

Entertainment

Tags:

• miller lite
• funny
• beer
• ad
• advertising
• commercial
• pub
• tvc
• taste
• greatness

[apexpark]

What is hilarious is that all the while misogynists call feminists unfunny, how many times have the former recycled this tired ass joke...?

[EbutouyEmanresu]

I can't believe that it's 2010 and such ridiculously sexist commercials are still playing.

It doesn't even make sense. Are they saying that women don't care about taste? If so, why are all the women at the bar drinking miller lite? And why would a female bartender use "take off your skirt" as an insult when she probably wears skirts too. So idiotic.

[EKAA25]

I honestly don't understand, are these commercials suppose to be funny? At all?

[IBringIt23]

Check this guy out TheBlackNinjaMan. He loves skirts

[TheHiLiteShow7]

@TheBlackNinjaMan

LOL wow okay...get back on those meds bro

[TheBlackNinjaMan]

If that red head bartender bitch had said that to me, i would break the beer bottle over her head, then stab her in the neck with it.Then while she's on the floor bleeding out and dieing i would keep kicking her in the face until i broke her nose & teeth so she could choke on her on blood.Than i would take the miller lite and pour it over her dead corpse and ask it, how does it taste now bitch !

[vigilantesTV]

Miller Lite are a bunch of "girly men" for not putting a label on the beer bottle label of the "lesser tasting" drink they are referring to. Instead they put a generic "Light Beer" label on the prop.

They need to take off their skirts and man up instead of being cowards worrying about a little thing called trademark infringement. If they do maybe I'll buy a can or two. On second thought...bah...

[46530187]

I can't believe that in 2010 soooo many people think that a woman would be attracted to man in a skirt in a commercial or otherwise. After 13 yrs if I put on skirt my wife would divorce me. C'MON MAN!

[Thelongmanable]

I would love to see a guy do this in real life or maybe a group of guys go into a bar and do this in real life. I just love to see how the women would react. Also I like to see them hit on girls doing this. DAMIT SOMEONE ENTERTAIN ME LOL.

[Markalas]

Apparently "Men" shouldn't portray femininity at all when drinking Miller Light. Totally Fail.

[AmanOU2be]

Who the fuck really drinks beer ONLY for the taste? Stuff tastes like shit anyway. People drink beer because other people are drinking beer and/or to relax and get shit-faced. (or somewhere in between)

Whats next? People smoke Marbs for the flavor?