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Tapjoy - MicroStrategy Cloud

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Published on Oct 26, 2012

Tapjoy is changing the way people discover, share, and engage with mobile apps. Since its founding in 2007, Tapjoy's mobile advertising and publishing platform has touched over 800,000 different devices and has 90 million monthly active users.

As an early subscriber to the Cloud business intelligence platform, Tapjoy got up and running quickly and was able to make better use of their data and have better insight into their business performance. Tapjoy's BI users, both internal business units as well as external partners, are able to instantly view up-to-the-minute operational information with their ads and apps.

With the Cloud platform, Tapjoy users are also able to view dashboards on mobile devices, allowing them to access key information anytime, anywhere.

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