CieAura CX2: What's Your Edge?

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Uploaded by on Jan 2, 2011

Watch the commercial for CieAura's Newest Product, CX2, for STAMINA * ENERGY * IMPROVED CIRCULATION * BALANCE * MENTAL FOCUS & CLARITY. CX2...Define Your Edge.

A product lunch video designed to pique interest in a new sports performance product and drive traffic to a corporate launch site.

The video opens on an an abandoned warehouse...within...a group of street ballers in a makeshift basketball court in become aware of mysterious figures moving among the shadows. The myserious figues descend and reveal themselves to be parkour performers and a hybrid style of street ball breaks out. Curious onlookers from all walks of life begin to gather...and cheer on the teams defining the game in their own distinct ways.

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