Cannes Bronze Winner - Falling in Love Again - Mars - Starcom Dubai

Cannes Media Lions 2009
Bronze Winner: C01 FMCG
Client: Mars
Brand: Galaxy
Agency: Starcom Duabi

Galaxy created a poetry segment within the Morning Show on MBC1. This was entitled Passion for Words to mirror Galaxys tagline, Pure Chocolate Passion, and the show was branded in Galaxys colors, including the backdrops and TV set.

Every time Passion for Words was mentioned, so was Galaxy; not only during the program, but also in the subsequent editorial features, news follow ups and prize giving.




The Galaxy prize was perfectly designed to rekindle Arab womens love affair with the brand. Committed to letting women be women, Galaxy offered self-actualization through indulgence, with luxurious gifts like silk robes and scented candles. Galaxy also inspired self-expression by offering items like a Mac Laptop, a poetry book and calligraphic pens, not to mention the incredible publication opportunities presented by the program itself and the resulting editorial in leading magazines and newspapers.

Category:

Travel & Events

Tags:

• Cannes
• Media Lions
• 2009
• Starcom
• Starcom MediaVest Group
• SMG
• Mars
• Starcom Dubai