Paul Greeley WWL Investigative

Make a claim and bolster that claim with examples of your performance is an effective technique to persuade someone to your point of view. Effective advertising in my opinion should be beyond reproach—it stands up to scrutiny, can be provable and measurable.
In this spot, I looked for instances where the WWL reporting staff asked tough questions, revealed important facts or were undeterred in their determination to find the truth.
We created this spot to make the point that keeping an eye on a state like Louisiana took a whole team, rather than just one, well-known investigative reporter that the competing station had.

Category:

News & Politics

Tags:

• Paul
• Greeley
• WWL
• Investigative