Imperatives of the Marketing Revolution

Marketing is in the midst of a revolutionary change that challenges the definition and future of the marketing function. At stake is the opportunity to restore marketing to the art of driving business results based on the science of understanding and adding value to current and future customers.

To address these revolutionary changes, we've worked with our customers and other marketers around the globe to define The Imperatives of the Marketing Revolution -- which outline changes that need to occur to drive marketing forward. These Ten Imperatives are the result of a community project that started at an event 6 months ago in San Antonio, Texas and continues as we expand our community and encourage input.

Together, we as marketers can combine our voices to discuss these challenges and the changes we are enacting in our own departments. We invite you to join us in conversation!

Category:

Science & Technology

Tags:

• marketing software
• marketing automation
• marketing management
• The Marketing Revolution
• aprimo
• marketing