ICC - World's First Print Advertising through Co-Creation
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Uploaded by MaxusIndia on Sep 9, 2011
Winner of Gold at Goafest.
We created a unique ad in print for each fan with India's leading English daily "Hindustan Times". We created "World's First Print Advertisement through Co-Creation". Respondents got newspapers with front full page ad of their favorite teams. Neighbors received same newspaper with different ads.
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