Customer Centricity: Peter Fader (Wharton School)

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Peter Fader
Marketing Professor/Co-Director of Wharton Customer Analytics Initiative
Wharton School (University of Pennsylvania)

• What role does this book has relative to the work that's gone before it
• What "Customer Centricity" is
• The data necessary to achieve customer centricity
• Where does the level of data precision come from that allows you to execute
• Operational and data issues that may arise with segmentation
• How you would change tried & true processes when necessary
• Understanding the analytics and the needs around it in the marketing dept.
• Finding a path to success using the customer centric approach

Category:

Science & Technology

Tags:

• Analytics
• Centricity
• Customer
• Data
• Department
• Fader
• Initiative
• Marketing
• Pennsylvania
• Peter
• School
• UPenn
• University
• Wharton
• of