Oxygen Network GoMODEL Campus Ladies - www.gogorillamedia.com
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Uploaded by gogorillamediadotcom on Sep 12, 2008
The goal of this campaign was to promote the premier of the new Oxygen comedy "Campus Ladies." Street teams of middle-aged cheerleaders were dispatched to Grand Central Station and Rockefeller Center to do hilarious cheers and hand out branded postcards to commuters.
Branded toilet paper (GoWIPES) was distributed in bars and restaurants near NYU to promote "Campus Ladies", adding another humorous and hard-to-miss element to this campaign.
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