Chrysler Imperial commercial (1990)

How the Imperial can do what all the other luxury car makers try to.

Category:

Autos & Vehicles

Tags:

• dodge
• commercials
• 1990
• spot
• advertising

[coololds85]

Lmao I have an old tape back in 90 that was the 60th sammy davis special and I found the same commerical on the tape. I already posted it on youtube as well.

[dadsoldtapes]

@coololds85 Funny - I did just go through a tape that had the Sammy Davis special on it... I know he died at the age of 65 that year... sounds like you have the exact same broadcast!

[dadsoldtapes]

@dadsoldtapes No this tape was recorded in the NYC broadcast area, though I'm sure a commercial like this, as well as the Sammy Davis Jr. show would have been national.

[taylorgpa]

My Chrysler broke down driving out of the showroom. Chrylser=Crap

[stlmizzoutiger]

@NY3UVL714 I shouldn't be too hard on the Spirit. It did go for like 200,000 miles before it started giving me trouble. However, the Mercedes went for 285,000 before my son totalled it when he was in high school about 10 years ago. I guess when you figure the cost of the two vehicles, the Spirit was a pretty decent buy. I just think it's funny they went as far as comparing it to the Mercedes when the cars are clearly not in the same class of vehicles.

[dogalways]

my teacher used to have that car

she drove it for 12 years

never breaks but sold after 12 years for that new dodge van back in 90's

[NY3UVL714]

@madmanmapper

The A604 "Ultradrive" transmission is an EXTREMELY high maintanence component. Knowing the A604, I keep my 1993 Imperial on a "severe driving conditions" maintanence schedule. Expensive service, but less costly than a new transmission.

[NY3UVL714]

@stlmizzoutiger I have a Midnight Blue 1993 Chrysler Imperial, same color as in this commercial. It's been dead reliable and a lovely highway car. I've driven it from San Francisco up to Oregon and then down to Los Angeles and back. The Sprit vs. E-Class comparison not make sense considering the Dodge costs less than 1/2. How well did you maintain both cars? Was the E pampered and Sprit handled roughly?

[shawnmeboy]

Got mine this past December and so far a great car!

[stlmizzoutiger]

@777jones I had a Mercedes E-Class and a Dodge Spirit from the same time period. I needed a new transmission and a new head gasket in the Dodge and the Mercedes was still going strong. I find it rather amusing that the American car companies would run commercials like this in the early 1990s when everyone knew their cars were crap. I wonder if the Germans laughed at this commercial as much as I did.

[777jones]

"There is no luxury without engineering" , "And that is why we feel so guilty about this car."

[ATLZero]

@Bimmersnob A whole lot of American cars still didn't have airbags and even Jaguar and SAAB reverted to motorized seat belts instead of spending for airbag integration.

[Bimmersnob]

@madmanmapper I respect that it was an adventurous design, but I know many people who owned Chrysler vehicles with this tranny, maintained them perfectly, and still experienced failure well before 100k miles. Even my mechanic, who specializes in some very unique import vehicles (including all mentioned in this commercial), stated of his parents' Grand Caravan: "the transmission was designed to fail," as theirs failed at 72k miles even after meticulous servicing with, yes, Chrysler's specific ATF