AlwaysOn founder and former Red Herring magazine editor Tony Perkins laid out the landscape by sharing these two facts: while surveys show that consumers spend about a third of their time online, ad spending on the Web, while growing fast, still accounts for less than 10% of total U.S. ad spending.
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http://www.vator.tv/news/show/2008-01-29-working-to-help-ad-dollars-catch-up-...
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