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Chris Pan - Head of Brand Solutions at Facebook - Part 2

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Uploaded by on Oct 6, 2009

Chris Pan talks about: Fan pages as an authentic voice | Brand fan pages by fans | Content is king | What people want to hear vs. what you want to tell them | Facebook marketing solutions | WOM is long term | WOM works best when integrated with social media.
Don't miss Summit 2009: Talkable Brands - Beyond Social Media | November 18-20, 2009 | Las Vegas, NV
http://womma.org/summit09
Video originally shot at WOMMA's WOMM-U conference, May, 2009 - Miami Beach, FL

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