http://www.mediaed.org
For marketers who wish to reach the lucrative youth market, the relatively uncluttered medium of the school environment represents the final frontier � access to a captive...
For marketers who wish to reach the lucrative youth market, the relatively uncluttered medium of the school environment represents the final frontier � access to a captive audience of millions of students. Meanwhile dwindling federal, state, and local funding for education has left many schools vulnerable to the advertiser�s pitch. As a result, commercialism has steadily increased in America�s public schools in recent years, often with little or no public awareness.
Captive Audience examines this growing phenomenon through numerous examples of in-school advertising; interviews with teachers, students, parents, and activists; and a case study of community action to oppose an exclusive soda contract in the Pittsburgh school district. Media scholars and critics � including Alex Molnar, Professor of Education Policy, Arizona State University; Henry Giroux, Professor in Secondary Education, Pennsylvania State University; No Logo author Naomi Klein; and Bill Hoynes, Professor and Chair of Sociology, Vassar College � offer a broad look at the issues at stake.
Captive Audience is a compelling expos� of the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. It explores how education is short-changed and democracy is at risk when schools become marketplaces and commercialism goes to the head of the class.
Like to rate videos and let people know what you think?
Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google Reader with YouTube Autoshare.
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.
Like to share videos with friends?
Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google Reader with YouTube Autoshare.
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.
I find it amazing that having a degree in marketing is seen as a desirable, white collar job for smart people, something to be proud of.
To me they are sleazy a-holes. I understand what Hunter S Thompson meant when he said he wanted to punch a salesman, or was it kill a salesman? Cheers
I don't see the problem with school advertisement. I believe that if someone wants something they will buy it, regardless of advertisements. I don't understand why they are making a big deal out of it. How I see it is, at least they aren't trying to convince younger people to drink or do drugs. They are only advertising foods, drinks, clothing, etc.. products that younger people would buy anyway, whether it be a friend showing the product to them, or even their own family members. Jessica Samaan
I don't see the problem with school advertisement. I believe that if someone wants something they will buy it, regardless of advertisements. I don't understand why they are making a big deal out of it. How I see it is, at least they aren't trying to convince younger people to drink or do drugs. They are only advertising foods, drinks, clothing, etc.. products that younger people would buy anyway, whether it be a friend showing the product to them, or even their own family members.
As I see it, kids are going to be exposed to a million advertisements a year anyway. We might as well get some money in the schools - we're going to have to teach kids to be wary of ads anyway.
I know that if I were ten years younger, there would be no way I'd be allowed to watch TV these days. I don't argue that kids who watch TV, movies, etc. see lots of ads. The problem is that kids are forced BY THE GOVERNMENT to watch third-party ads, with no way of opting out. Were I in middle school in 2009, those ads (if I had to watch them) would be one of the few ads I'd be seeing.
Kids have access to a million ads these days. If they like it, let them have it. Don't force it on us all!
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.
To me they are sleazy a-holes.
I understand what Hunter S Thompson meant when he said he wanted to punch a salesman, or was it kill a salesman?
Cheers
Kids have access to a million ads these days. If they like it, let them have it. Don't force it on us all!