The Message In The Bottle - The Comedians - "Arrival at Molson"

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Uploaded by on Aug 29, 2009

Molson Coors has hired three comedians to see if comedy is a more effective way to get the message of responsible drinking out to young people. The comedians go to the Molson brewery so that they can talk to the advertising team and to the Molson executives about the potential of using entertainment to get their message across.

Q: Is it is appropriate to use comedy to spread such a serious message?

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