The Failure of a Public Health IPO in the Political Derivatives Market - Richard Daines

New York State Health Commissioner Richard Daines has twice promoted proposals by Governor David Paterson to tax soda and other sugary beverages — and twice seen those efforts defeated. At this forum, Daines offered a public policy rationale for increasing the cost of sweetened drinks — which he described as a major contributor to the obesity epidemic — and discussed the political battles and media imagery that worked against the campaign for the tax. He likened the industry reaction and media coverage of the proposal to the financial derivatives that contributed to the housing market bust in 2008.

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