Naresh K Behind the Scenes Footage For WireSlim TVC/Ad Campaign

Take a look at the behind the scene's footage of the photo shoot and making of the TVC. What is TVC?

COMPANY/PRODUCT INFORMATION from Mr S Atputharajah:

M. Suthan ATPUTHARAJAH is a 26 years old Indian who lives in France. In 2009, He was elected "the best young businessman" by a french TV channel. He has a master in marketing & management and he is at the head of six companies in three different industries :

- Fashion ( fashion college MODART and fashion shows)

- Education ( Business college affiliate to LSE London university)

- Hi-Technology (Danew brand (navigator), mobile phone QTEK (HTC now) and the thinnest cable in the world called WIRESLIM, solar products, etc...)

He owns many brands and he is a electronic products manufacturer. These are all French companies with an important (french-American) private equity with an important turnover.




We are interested by innovative products different than what is done in the actual market but always responding to the people's waiting's.




We are also the only group who won 'the best Innovation' Prize 2009 & 2010 and 'the best Design' Prize 2009 & 2010 for electronic products for the mass market.

Our product WIRESLIM: www.wireslim.com

We take the challenge to associate fashion and electronics products, to make a cable sexy, attractive and simple to use.

Our TV commercial is elegant, provocative. WireSlim is a decorative and pretty cable. So we selected two fashion models for the advertisement, a French Model and Naresh K (International Model/Actor) to satisfy the feminine and masculine customers.

We chose Naresh Kumar because of his international appeal, his handsome, elegant, and his sculpt body and rebel image which suits WireSlim's image. Suthan also has selected him for his Indian origin, so he wanted to give importance to India, because India expand rapidly and to penetrate into Indian market, therefore into international market's he wanted an international face.

The wireslim TVC is the first in a series of 3D ad in electronic market because this product is revolutionary in a new market for a new generation of customers. Of course this TVC will be diffuse in 2D. We follow the 3D cinema and now all commercial's supports are centered in the 3D technology. We are going to start the ad campaign end of this year, on TV, radio, press, board...

Our websites : www.danew.com, www.wirslim.com, www.eimparis.com www.qtek.fr

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