Paradise Pool & Spa: Inflatables

The Opportunity
To both raise, and then continue to strengthen, the market awareness and brand-name recognition for Paradise Pool & Spa. Executed properly, there will be more of a
Paradise Pool & Spa top-of-mind recall for new and existing customers in the area
and in the market for a pool or spa.

The Result
The pool season started earlymid February. The creation of The Winter Weekend Warehouse Sale the first-ever sale of its kind at Paradise - was announced through direct mail and through event marketing, which featured a flat-bed truck of bikini clad co-eds announcing the name of the sale all over town and suggesting that Paradise would be interrupting this winter to bring you next summer.

A campaign of TV and radio ads painting a picture of heres-what-you have-now-for-a-pool-or-spa, here-is-what-you-could-have-after-visiting Paradise Pool & Spa, branded Paradise in the market and helped them to have a record sales year in an industry where sales were down nationally.

Category:

Travel & Events

Tags:

• Advertising
• Graphic
• Design
• La
• Crosse
• WI
• Wisconsin
• Onalaska
• Harvest
• Moon
• Paradise
• Pool
• Spa