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Leonard Cheshire's first direct response TV advert

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Uploaded by on Sep 25, 2008

Aired on 23 October 2000, Leonard Cheshire's first direct response TV advert appeared at peak time on Channel Four, Channel Five and some satellite and cable channels.

The 40-second advert tells the story of Jack and how Leonard Cheshire has helped him overcome acquired brain injury. The advert is part of the charity's "Enabled" campaign.

UK Fundraising was pleased to assist Leonard Cheshire by donating webspace (pre YouTube) to host the advert online.

The video is of course © 2000 Leonard Cheshire (now Leonard Cheshire Disability).

Category:

Nonprofits & Activism

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License:

Standard YouTube License

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