Developing a Content Strategy

A lot of times, when clients come to us and need work in regards to content, they don't even have content to begin with, it's duplicated, or they need to add to it. Sometimes they may just have the bare bones there to work with -- maybe an About Us section and an FAQs page. To develop a true content strategy, it's best to be involved from the very beginning...starting with the wire framing of the website. But for the purpose of this post, let's say that you're developing a strategy for a site that's already been built or you have a site and it contains old content, but you've been tasked with giving it a facelift.

Category:

Education

Tags:

• search
• marketing
• google
• free
• educational