Introducing the Sony F3 Camera on The Butterfly Affect PSA / Commercial Series with CSI Miami's Eva La Rue for Beckstrand Cancer Foundation
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BEHIND THE SCENES directed & Edited by Andrew Arnold, camera & sound by Gary Chan, additional editorial by bel âge medias
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FOR IMMEDIATE RELEASE
BEL ÃGE MEDIAS PRODUCES PSA AND COMMERCIAL
TELEVISION CAMPAIGNS FOR BECKSTRAND CANCER FOUNDATION
FEATURING CSI: MIAMI ACTRESS EVA LA RUE
Official Launch of "The Butterfly AFFECT" Campaigns to Kick Off with NAB Las Vegas Debut on April 12
LOS ANGELES/LAS VEGAS (April 6, 2011) — Bel Ãge Medias today announced the April 12 NAB Las Vegas debut of its recently produced PSA and commercial television campaigns for Beckstrand Cancer Foundation, a nonprofit dedicated to improving quality of life for cancer patients and their families. The local and national campaigns featuring Emmy-nominated actress and humanitarian, Eva La Rue, will launch in May and June, respectively, and highlight actual patients served by the Foundation in a series themed "The Butterfly AFFECT."
"I am grateful to be on this extraordinary voyage with Beckstrand's National Spokesperson, Eva La Rue, and the amazing team led by [Executive Director] Ms. Lil Spitzer, whose vision and dedication has catapulted the organization to a national spotlight and platform with our creation and launch of their television and ad campaigns," shared Sarah Nean Bruce, who conceived, directed, produced and co-wrote.
The "Picture This" and "Lending Your Voice," and seven other, public service announcements were shot using the newest member of Sony's CineAlta Camera impressive lineup, the PMW-F3 Super-35mm XDCAM system along with AstoundSurround® 3-D audio technology sound mix and the contributions of the following professional staff, crew and companies:
The result is a series of PSAs with stunning super 35mm visuals and movie theater-quality surround sound that allow viewers to witness and be touched by inspiring patient stories, and the positive impact of Beckstrand's help within the cancer community. The campaign will first air in Los Angeles and Orange Counties on network television with the two-fold goal of raising both awareness and funds for the Foundation and its programs.
A second commercial phase, which airs nationally, invites college-bound cancer patients and survivors to apply for tuition awards through the organization's Nationwide Scholarship Program, and to provide continuing support for the program through the purchase of Skinn Cosmetics' "Butterfly Kiss" lip-gloss fundraiser.
Each spot features national spokesperson, Eva La Rue, best known for her work on television's CSI: Miami and All My Children.
"I wanted to encourage viewers to help create a better future for young people with cancer," stated La Rue, who has experienced the effects of cancer within her own family. "A tax-deductible donation to Beckstrand can change a person's life -- a kid with cancer who dreams of attending college and just needs a little help, hope and encouragement to get there."
Watch and listen for the campaigns nationwide and regionally in movie theatres and movie lobbies, on digital billboards and in print magazines -- or to learn more, visit www.beckstrand.org
(all rights reserved)
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http://evalarue.com
http://beckstrand.org
http://sarahneanbruce.wordpress.com
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Eva La Rue PSA: Create a better future for college bound kids with cancerby sarahneanbruce1,160 views
good stuff!
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