Dealer Marketing in a Down Economy - Kevin Root Presentation Part 1/4

The current economy is forcing us all to be more efficient. With fewer consumers shopping you must change you message and market in the most effective way to stretch you dollar furthest.

Watch the full presentation given by Dealix's Kevin Root at the Online Sales Support Workshop in Atlantic City on Novemeber 11, 2008.

Learn the keys to success in a down economy:
- Focus on fixed operations: parts & service
- Market to your owner base (Focus on your owners)
- Advertise where your in-market consumers are
- Target in-market conquests that have to buy now
- Modify your message — you can't sell sizzle in a down economy

Category:

Autos & Vehicles

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• Kevin
• Root
• Dealix
• Cobalt
• automotive
• marketing
• in
• down
• economy
• presentation
• Online
• Sales
• Support
• Workshop
• advertising
• cars
• dealers
• dealerships