Ross Kramer - Shopping Cart Abandonment Vlog

Ross Kramer, CEO of Listrak, shares his thoughts on shopping cart abandonment and what it takes to run a profitable campaign.

If you're thinking about implementing a shopping cart abandonment campaign, or if you want to improve the conversions on the one you're already running, watch this four minute video blog.

Topics covered include creating a series of messages, testing and tweaking the deployment schedule, and maximizing revenues using social proof instead of offers to turn shoppers into buyers.

Topics include the:
- Value of an email series
- Importance of email timing
- Elements of effective email design
- Results you can expect

Category:

Science & Technology

Tags:

• shopping cart abandonment
• abandoned cart email
• shopping cart email
• abandoned cart solution
• cart abandonment series