The new Jayalakshmi Jingle is composed keeping in mind the essence of the previous one, which ranks high amongst the popular jingles of brands based in Kerala. And that's why the attempt here was to retain the flavour and yet try some thing new. The jingle is an Acapella version, with no musical instrument being used. Composed by Manu Ramesan, the version is rendered by Karthik. The creative responsibilities are managed by Takashi Waltar.
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