Upload

Loading icon Loading...

This video is unavailable.

Ogilvy ad for UPS - "That's Logistics" (30 second version - US)

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like Ogilvyvids's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike Ogilvyvids's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add Ogilvyvids's video to your playlist.

Uploaded on Sep 20, 2010

After a decade of work and the investment of billions of dollars to successfully transform the company, UPS has launched a communications program to demonstrate how it has vaulted past competitors to offer the broadest range of logistics services in the industry.

The communications program, with a new advertising campaign here in the UK (also in the United States, China and Mexico).

The ad campaign was conceived by Ogilvy & Mather Worldwide. The creative elements of the platform will focus on the theme "We ♥ Logistics" to reflect UPS's passion for delivering transportation and supply chain solutions that can bring competitive power to its customers. The first ads run today (13th September).

New advertising for The UPS Store, the first to be fully aligned with the corporate platform, will launch on Sept. 19 in the U.S. UPS plans to show its new advertisements through a variety of mediums, including print, television and digital media as well as some unique "out of home" activations. UPS also will support the campaign through various social media channels.

For more information about UPS's new communications campaign, visit www.thenewlogistics.com.

You can even download the music to this ad as an MP3 file or ringtone!

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Loading...
Working...
Sign in to add this to Watch Later

Add to