Ogilvy ad for UPS - "That's Logistics" (30 second version - US)

After a decade of work and the investment of billions of dollars to successfully transform the company, UPS has launched a communications program to demonstrate how it has vaulted past competitors to offer the broadest range of logistics services in the industry.

The communications program, with a new advertising campaign here in the UK (also in the United States, China and Mexico).

The ad campaign was conceived by Ogilvy & Mather Worldwide. The creative elements of the platform will focus on the theme "We ♥ Logistics" to reflect UPS's passion for delivering transportation and supply chain solutions that can bring competitive power to its customers. The first ads run today (13th September).

New advertising for The UPS Store, the first to be fully aligned with the corporate platform, will launch on Sept. 19 in the U.S. UPS plans to show its new advertisements through a variety of mediums, including print, television and digital media as well as some unique "out of home" activations. UPS also will support the campaign through various social media channels.

For more information about UPS's new communications campaign, visit www.thenewlogistics.com.

You can even download the music to this ad as an MP3 file or ringtone!

Category:

Film & Animation

Tags:

• Ogilvy
• O&M
• UPS
• logistics
• That's Logistics
• The New Logistics
• TV ad
• commercial

[SWEATYHOG]

I have never heard more than the first line of this grotesque pile of brown. This is up there with the top 5 of the worst commercials of all time.

For some reason big business believes that talentless, nasal, half-wits, are the perfect conduit through which to force thier shameless, repulsive contrivance.

See the Glade plug-ins Ad, and every painkiller commercial, ever made.

In my opinion, all these Ad-whores, and thier corporate pimps deserve a good hard facepunch.

[Ogilvyvids]

@SWEATYHOG

You really are a pompous fool, aren't you? You are far more deserving of a "facepunch" than any of the "Adwhores" you affect to despise.

Get over yourself - you are not as radical or as witty as you like to think. Your comments are overwitten - prose which tries to be purple but which only manages to be a sickly shade of lilac.

Back to the drawing board for you my dear boy.

[Ogilvyvids]

@SWEATYHOG And by the way, I notice the only comments you have made have been about this UPS ad. Do you work for FedEx or DHL or something?

[stebecool]

This commercial makes me want to blow away my TV with a shotgun. It would be half as awful and annoying if they just hired someone who could sing. Seriously, did they just pluck her out of a pile of american idol rejects?

All this does is make me want to do anything other than use UPS. I'd go Fedex just out of spite...

[MRKYMRK1956]

It's like what Bananarama did to Shocking Blue's "Venus"..Fk't it up !

[hydo1]

That's Logistics? What about the massive HP ink spillage? Is that logistics?

[jtrisc]

How come every time I hear this on the TV I don't hear 'That's Logistics'? I sing along to it but find myself singing 'That's Poughkeepsie'.

[JacksterLark]

Fift bucks to send it fifty feet that

[aksa8c]

Very catchy. A great cuteness element in the vocals. But, also a bit of a travesty for fans of Dean Martin.

[SWEATYHOG]

This commercial is disgusting, it is like listening to someone chew with thier mouth open at high volume. I will never hear the message which is attempting to be conveyed; because even if I were unable to change the channel, or run out of earshot, it would still be drowned out by the sounds of my wretching and the loud splattering sound of vomit hitting the walls and floor of my immediate surroundings.

[SWEATYHOG]

I am however, much more motivated now to discover a method of time travel, so I can go back to the moment when these morons got the go-ahead to manifest this terrible idea, and prevent the advertising abomination from ever coming into bieng.

I hate you UPS, I will attempt to never use your services, I will discurage anyone I come in contact with from using your services, and if you were drowning in a goopy pool of your own brown, I would not save you.