Sustainable Brands in 2008

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Uploaded by on Jun 9, 2008

Green marketing guru Jacqueline Ottman talks to Cohn & Wolfe's Geoff Beattie about how far sustainable brands have come in twenty years, and some of the big lessons for companies which aspire to follow the trend leaders. Jacqueline was a keynote speaker at the Sustainable Brands 2008 conference in Monterey, sponsored by Cohn & Wolfe.

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