PodCampRevised.mov

Presentation from PodCamp Nashville 2010 -

As Media Director for Paramore|Redd I have had the privilege of overseeing social media efforts for clients like Tennessee Tourism, Back Yard Burgers and Chase Amazon Rewards. We've learned how to do social the right way, but we've also learned a few valuable lessons the hard way.

In this session, I'll share with you the fundamental principles we've learned that help guide our social media planning efforts. It demystifies the notion that social doesn't create results and assists our clients in developing a sound social networking plan that produces, dare we say, results. Agencies, producers of products and/or services and protectors of brands alike can benefit from a sound social program. We got you covered.

Have you ever wanted to start social and have been too scared to dive in? Or, are you already soaking wet with email in your inbox asking for the ROI numbers on your social media campaign that you don't have? If so, then this session is for you.

Category:

Education

Tags:

• social media
• paramore redd
• online marketing