The future, now: 10 lifestyle trends

01 Sensory branding

It's easy to filter out advertising from our lives with technology such as anti-pop-up programmes for the internet and hard-drive recorders for digital TV. This is leading the way for what experts are calling "sensory branding". Ever noticed how smoothly and luxuriously certain compacts shut? Well, the cosmetics company Becca spends huge sums getting this sensory detail just right. As researchers such as Erik Du Plessis uncover new insights into how the brain responds to advertising, expect more marketing that appeals to all five senses.

02 Extreme connoisseurs

As men begin to connect with the kitchen, the more engaged are becoming " extreme connoisseurs". These men see food connoisseurship as an indicator of virility, believing that cooking involves concepts such as (in their own words) science, technology, chemistry, rhythm and design. They refer to dishes being "done to plan" or "built" properly. They will smoke trout and venison in their own smoke-house (or garden shed) and make sausages from scratch. Extreme connoisseurs search for specialised food shops that only sell chillies, complete sausage making kits or bread tins.

03 Nu austerity

We are seeing....

My new Trends for my Baby: The Bugabike
http://www.bugabike.com or http://www.sabamba.com

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• Sexy
• nrew
• trend
• for
• my
• baby
• fantastic
• Idea

[peggy200774]

what the F does this have to do with ... thumbs down