Arnie Gullov-Singh of Ad.ly - TWiST #177

0:00-1:00 Welcome to This Week in Startups!
1:00-2:30 If you want to influence the direction of the show and get on the rockin' Google Groups email list, go to Twistlist.co to sign up.
2:30-3:15 Arnie Gullov-Singh from Ad.ly is with us today.
3:15-5:15 Thank you for GoToMeeting for sponsoring the show. Make sure you check out their new HD Faces product at gotomeeting.com.
5:15-8:00 Explain the difference between the slimy, pay-per-post model and what Ad.ly does.
8:00-8:45 So in your experience, you wouldn't take on an advertiser unless you wanted to be associated with them?
9:30-11:00 So people like NY Times writer David Pogue have a lot of conflicts. Have you gotten any notable journalists to join your network?
11:30-13:00 How does it work with clients like TechCrunch and Newsweek?
14:00-14:45 What's the most someone has gotten for one tweet? Did Charlie Sheen get $100,000?
14:45-16:30 We've seen the click-through rate on Twitter going down. Is that because Twitter can't keep up in real time?
18:00-19:00 Is Twitter going to get its ass kicked by Facebook and Google+?
19:00-20:00 You don't think Google+ is becoming meaningful yet?
20:00-23:00 Why doesn't Twitter themselves pay celebrities?
23:00-26:15 Thank you to Hiscox for sponsoring the show. If you need small business insurance, go to HiscoxUSA.com/SmallBiz.
26:15-29:45 Let's talk about Facebook. Do you have a problem with the fact that they don't share revenue?
32:30-34:15 Can you tell me with a straight face that you haven't considered launching your own social network?
34:15-35:45 Insight from Tyler: It feels like opening a doughnut shop at a police station.
35:45-38:15 Arnie demonstrates the new Ad.ly analytics package.
38:15-40:00 What's the average penetration for someone like Whole Foods?
40:00-41:15 It seems like you're either on a collision course with Klout or you're headed to a merger. What do you think of them?
42:30-43:00 What's the largest number of celebrities who have participated in a single campaign?
43:45-45:30 What's the revenue split with your clients?
45:30-46:15 Question from EP Greg Berry: Do you do anything to verify that authenticity of the Twitter followers?
46:15-46:45 What metrics are you waiting for Google+ to reach before you'll join in?
46:45-47:45 Question from Producer Rodrigo Fuentes: What makes Ad.ly a defensible business?
47:45-48:30 Question from EP Jeff Hoffer: What keeps you up at night?
48:30-50:00 Are celebrities looking to you as their representation in the digital space?
51:00-53:30 Under what circumstances would you sell the company?
57:00-59:00 Do you even know what Izea is? Do they matter?
59:00-1:01:30 An ‘Ask Jason’ question from Associate Producer Paul Peters: How does my company uFollow.com get influential people in the tech scene engaged and willing to promote us?
1:01:30-1:03:00 What's your advice for Paul, Arnie?
1:05:30-1:09:15 Demonstration of what's available at Linkedin.com/today.
1:14:15-1:15:00 Is your advice to celebs to keep people at arm's length or engage everyone?
1:15:00-1:15:30 Jason delivers a message for Tom Cruise.
1:16:45-1:18:00 Thank you to Hiscox and GoToMeeting for sponsoring the show.

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FOLLOW ON TWITTER
Jason: @jason
Tyler: @steepdecline
Arnie: @arnie
Ad.ly: @adly
Paul: @peters_paul

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Special thanks to the members of the TWiST Backchannel Producer Program! See a list of all the members of the program at twistlist.co

Executive Producers
Louis-Eric Simard, Benjamin Gifford, Jacek Artymiak, Octavian Mihai, Will Paoletto, Geoffrey Clapp, Eien Hyett, Jeff Hoffer, Kyle Lonzo, Austin Miller, Rashaun Sourles, Robb Kunz, Greg Berry, Sean Lynch, Mary Ann Halford, Jim Joyce, Morgan Howard, Margaret Johns, Kyle M. Brown, Paul Cole, Nick Duncan, Magnus Ingvarsson, Amir Ayalon, Carlos Zaidenweber, Avery Keitt, Joshua Shipsey

Category:

• News
• Science & Tech

Starring:

• Jason Calacanis
• Tyler Crowley
• Lon Harris

Directed by:

• Justin Weihs
• Zack Gibson

Produced by:

• Carolyn Bedgood

Tags:

• twi
• this week in
• network
• new
• media
• web
• tv
• entertainment
• shows
• this week in startups
• Jason Calacanis
• startups
• twist
• twistartups
• arnie gullov-singh
• adly
• twitter
• celebrity
• endorsement
• brands
• paid
• social media
• product placement

[4321hubel]

bullshit this video have 1:22 hrs and im cant up video on dont more 10 min

[xenoterracide]

... and because AOL sucked so bad for so long.... size doesn't matter as much facebook, google, microsoft still sexy. AOL ruined there image permanently. They'd almost do well to rebrand.

[xMillar]

Really great episode folks lots of great thoughts and flawless production! Keep it coming.

[motodeals]

lmao @Tyler.. 34.35

[mutumbakenya]

thats nice.How can i get in contact with a stanford or harvard computer science student for a start up idea?