TEDxConejo - Marcus Ryle - Sound Science

Marcus Ryle is the co-founder and senior vice-president, New Business Development, for Line 6, a music products company dedicated to integrating technology with music products to develop innovative solutions for musicians. Marcus has been developing musical instrument
and audio technology for over 30 years, and is co-inventor of 17 US patents. He is also a former studio musician, having recorded with artists such as Chicago, Chaka Khan, Christopher Cross, and Barbra Streisand. Marcus will be ex- ploring the energy of music and sound.
line6.com
TEDxCONEJO
TEDxConejo, an independently organized TED event, was held in Thousand Oaks, Ca on March 26, 2011. The conference theme was Energy, using that word very broadly to go beyond what powers our homes and transportation but really what fuels life. What energizes business, education, health, and ideas? What energizes you? A broad mix of thinkers and doers characterizes the TEDx experience both on the stage and in the audience. TEDxConejo is open to the general public and produced in association with the Conejo Valley Unified School District. For more information visit www.tedxconejo.com

About TEDx
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

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• tedxconejo 2011

[AndySan]

Marshall, Fender, and DigiTech disliked this video lol!

[blackhawk1788]

lol... much talk, but still looks like shit, sounds like shit and feels like shit... :)

let the analog vs digital raging begin !

[devieverfx]

@roccotanto I stand by my original statement.

[roccotanto]

@devieverfx no -- IK Multimedia is the one who uses the real brand names - Line 6 used clever names like "Treadplate" instead of using "Dual Rectifier". In that sense, I think IK was very smart, because they licensed all those names from the manufacturers. But the first unit that changed the world was the bean POD 1.0 -- yes, BOSS had COSM, but very few people liked that. The POD 1.0 was instantly adopted by nearly every studio in the world, and MANY guitarists had their first experience with it

[devieverfx]

@roccotanto Digital modeling has been around since the 80's. The only thing Line 6 did that Digitech or Boss didn't do was have the balls and legal finesse to use other company's brand names and imagery in tandem with their modeling to make a profit.

[roccotanto]

@devieverfx - let's see - biggest amp and effects company in the world - check. completely new technology that changed the way people record and play guitar live -- check. a new paradigm for modeling old technology that has become an industry standard, ala the Ipod -- check. there's no one else in the M.I. biz that could be compared to Steve Jobs other than Marcus Ryle :-)

[devieverfx]

@roccotanto lol... no

[roccotanto]

Marcus Ryle is a GOD who has changed the course of electric guitar for every guitarist in the world. Thank you for the HD500 Marcus!

[HHJRxymos]

@38nc It's "Give a Little Bit" by Supertramp.

[38nc]

Will someone please remind me the name of the song Marcus is playing at 14:40? Thank you.