The CMO's Perspective: How technology is changing marketing

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Uploaded by on Mar 15, 2011

This video outlines the challenges facing marketing professionals today, then draws on the insights and experiences of marketing professionals at IBM and other companies to show how technology can help seize new marketing opportunities, meeting the needs and expectations of today's advanced consumers.

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Science & Technology

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Standard YouTube License

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  • IBM is enabling companies to evolve from mere sales-centric or engineering-centric cultures, to that of being Customer-centric.

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