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GuestCentric The Social Media Series Rick Warther

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Uploaded on Mar 9, 2010

http://www.guestcentric.com This week we present Richard Warther President and CEO of Vanguard ID Systems Inc., who gives us his view on how Social Media will become more-and-more important in the travel industry. Rick believes that social media is still maturing and it will take a couple of years until it reaches its full potential. Part of this has to do with the still experimental stage that will lead to simpler and more adaptable applications. Rick focuses his example on video and the multitude of usages that it may have in the near future. The future success of any business will be definitely related to its ability to spread their brand online through social media outlets; hence we should pay attention and learn from younger generations because, not only they are the future customers but they are the ones tracing the future of online travel. Given the evolution of social media, hoteliers need to start adapting their business to cater for a more tech savvy clientele and what a better way to do that by using social media channels like Facebook and Twitter.

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