Does your consumer care about health claims?

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Uploaded by on Nov 17, 2011

http://www.thehmt.com/ingredients-for-success-at-fie-paris

Find out at the FiEurope Conference. Peter Wennstrom and Neal Cavalier-Smith will be presenting at the Health Claims: A re-Evaluation module on Tuesday 29 November.

Peter will discuss health claims or not health claims? and how to convert a health interest to a product purchase.

Neal will present case studies on sustaining consumer trust when removing an 'unofficial' health claim

Already have concerns about your health claim strategy? Peter and our Consultants at the HMT will have a dedicated meeting room available in the main conference hall at FiE for just this purpose. Book in before you leave for FiE to guarantee a free one-hour consultation with Peter.

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